How should you select a Realtor
to sell your home? It is an important decision. You may think that it doesn't
matter who you choose as long as they are a member of your local multiple
listing service. This is not true. Your listing agent will have a major impact
on your success. Here are some guidelines:
SUGGESTED ASKING PRICE PERSONAL RAPPORT AGENT MARKETING PLAN RELATIVES & FRIENDS
Don't go with the "highest bidder." Your decision should not be
determined only by the asking price recommended by a particular agent. There may
be no relationship between the person quoting the highest figure and the person
most qualified to market your home. In fact, this is the most common mistake
made by homeowners when selecting a Realtor.
Can you get along with this person? Are you impressed with his or her personal
knowledge and credibility? Remember, you and your Realtor actually become
partners while your home is for sale. Each partner must do their part to have a
successful sale. If you're going to choose a partner, get someone you can work
with.
What resources will the agent use to sell your home? Success is not an accident.
It is the result of good planning. It is quite rare for a listing agent to
actually sell his or her own listing to a buyer. Most listings are sold by other
agents. So, it is important to find out how your agent will promote your home to
other agents.
If you are inclined to list with relatives or friends, ask them the same
questions you would ask any other agent. This will establish a better business
relationship that will hopefully not interfere with your personal relationship.